Promotion

Trade Promotion

These are activities that BEDIA undertakes with the intent of facilitating foreign market access for Botswana manufacturers. It includes contact promotion missions, trade fairs, publicity campaigns and facilitating contacts with overseas customers.

Contact Promotion

This is a BEDIA initiative where a market with potential buyers for local products is selected, and interested local manufacturing (including value adding, or agents for local manufacturers) companies invited to embark on a buyer-seller pre-arranged one on one meetings.. The advantage of this intervention is that the manufacturer can demonstrate their product on one-on-one with the buyer and facilitates quick decision making with regard to concluding an order.

Trade fairs

Trade fairs in foreign markets which can provide a conducive business networking environment for local companies are identified. Then companies will be invited to express their interest and participate in these fairs, and BEDIA will incur the cost of the exhibition space and transport of the exhibits to and from the fair.

Facilitating contacts

BEDIA from time to time facilitates contact between buyers and sellers in the same industries. Where local companies need information about potential buyers in foreign markets, BEDIA will make contact with other Trade Promotion Agencies in other countries to assist local companies get in touch with buyers in that particular market.